The central component of my practical body of experimental work is
the manifesto for Neuism. It acts as a subtle proposal, suggesting ways in
which we can learn from the past in order to move forward. It explains the
reasons why a 'cure' is needed.
Neuism. A manifesto to challenge
the age of visual stagnancy could provide us with the answer to the condition
we are presently experiencing. Neuism aims to alleviate the boredom experienced
by many consumers of contemporary visual culture, igniting new passion and
encouraging the emergence of pure originality.
At its core,
Neuism teaches creative practitioners from all backgrounds and disciplines to try
to adopt an ongoing approach/process of merging contemporary
attitudes with key principles from modernisms’ past. Neuism accepts the fact
the humans very much need nostalgia in their lives, but this nostalgia for
aesthetics from the past does not need to define the present. It values the
self expression and freedom that postmodernism promotes, but it also values the
functionality and rigidity of modernism. Below is a digital version of the final written and formatted manifesto for Neuism:
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