Throughout the summer break, I spent time brainstorming potential areas of investigation for my research project, specifically writing lists of topics/areas that really interest me. I made sure to take into consideration my previous two years of study on the course, as it seemed appropriate to extend these interests into COP 3. I began by compiling a list of initial areas of interest:
- Consumerism and capitalism
- Situationalist theory and visual communication
- Deconstructionist theory
- Can a typeface or sign system be used to represent the theories and philosophies of this movement?
- Trends in visual culture
- The slow movement – re-emergence of traditional values, attitudes, techniques, practices and ideologies – how is this influencing commercial, mainstream design as well as personal, individual designers work?
- The future of visual communication
- Technologies impact on graphic design practice
- Authorship within graphic design
- Defining graphic design now - the blurring of boundaries between the various practices and areas within the creative spheres – why is it important to define things? Why can’t we be content with transience?
- Is the role of graphic design certain anymore? Can the role of a graphic designer be defined?
- Graphic design of the past: distinct styles, trends, aesthetics and generally accepted trends. I feel that there is a lack of definitive aesthetic nowadays but why does it make me feel uncomfortable? Why do I feel that there has to be a defining aesthetic of the times.
- To what extent do underground and avant-garde cultures infiltrate the mainstream, collective conscious of contemporary visual culture?
Graphic design then vs graphic design NOW?What role does graphic design play in changing culture?How do favoured aesthetics and processes from the past become reinvented and almost championed by hipsters now rather than wider mainstream visual culture?Has contemporary visual culture become indefinable?