Monday, 4 May 2015

OUGD401 – Module Evaluation

OUGD401 – Module Evaluation

Context of Practice has been a long and challenging brief for me, but an exciting one for a lot of reasons. I think considering the difficulties I had at first with the module, I have produced some worthwhile work, and my essay provides a successful critical analysis to the essay question. When we first briefed I was quite unsure of which topic I wanted to pursue, because I had interest in all five of the topic areas. I chose to investigate Postmodernism, because it was something that I hadn’t really looked at in depth before, and I wanted to push myself to dig deep and find out something new about this movement.  I had previously written essays about consumerism and gender within advertising, so I knew that I wanted to stay clear of those. Before coming to the course and before writing the essay, I hadn’t considered myself as a postmodernist, nor did I really recognise it as a movement with the arts and culture. However now, after completing this module, I can safely say that I do consider myself a postmodernist in a certain sense. I relate to and enjoy work that has a postmodern aesthetic, and it is something I am definitely more passionate about now following this module.

Initially, I was slow to make progress with any COP related work, but once I made a start on my essay, my practical work exploded and I did plenty of research and experimentation which I am proud of. I think my practical work is very strong, playful, witty but very well informed thanks to solid research undertook throughout the year.  I did struggle with the essay throughout the year, but I believe my final essay tackles the question effectively and demonstrates well my understanding and new found passion for the movement and its context within graphic design practice. I know there I things that I could have done better in order to improve the work produced. I think I did a reasonable amount of research, both primary and secondary for the essay, but I could have looked for more book based sources of information. When it comes to the practical, I know I did a lot of secondary research; However, I didn’t do enough primary research in to the subject of post-modern graphic design.  I feel that too much of my research was done online and I would have liked to have had tangible research, which would have lead to better informed, more considered practical outcomes. I should have done more research within the class and utilised the creative energy of others.  I also left the referencing for my sources and images to the last minute, which was completely unwise. I have learnt my lesson and will now strive to reference as I go along, and aim to improve my Harvard referencing skills at the same time.

One thing that I am content about is that my practical work reflects current trends in graphic design which have been directly influenced by postmodernisms legacy. This is something I discussed a lot in my essay, and concluded that postmodernism 100% had an impact on graphic design practice. I particularly enjoyed discussing vaporwave aesthetics, and wanted to pay homage to them in my practical work, which I believe I did successfully.  I have learnt a great deal through doing this first COP module, and I know that there are things that I need to improve on to better my academic writing and research skills.

Sunday, 3 May 2015

OUGD401 - Figures Discussed in Essay

OUGD401 - Visual Research for Essay

I tried to look at a large range of postmodern work for the essay and to inform me for the practical element. I looked in depth at some of the most radical movers and shakers that helped to pioneer the movement, such as Rosmari Tissi and the London bassed studio 8vo. I also of course looked at world renowned designers such as David Carson, Wolfgang Weingart, Saul Bass, William Longhauser and Stefan Sagmeister. I then looked to contemporary design for reference and to prove the point that post-modernism completely had an influence over graphic design practice and aesthetic

OUGD401 - Everywhere I Look

After doing the majority of research for my written part of this brief, I began to look around me and notice that all around me, contemporary graphic is directly influenced by post-modern shifts in culture. I look to today's graphic design, and notice visual queues that have obviously been subconsciously soaked into the creative minds of many across the world.


Yale thesis book

The New Public Space silkscreens



Stick Tape

Urban Outfitters Reader


Manifest as a format

Type Plus is a new title and a special exhibition showcasing a wide array of impeccable works created by best-known design practitioners from around the world. Bound together in a 320-page publication is a comprehensive overview of top quality design works produced using a combination of typography and graphic elements as means to increase design effectiveness and visual impact.
With its cover emblazoned nicely with silver type – cleverly designed by Spin – the book not only displays contemporary design artworks but it also takes an insightful look at all kinds of typographic expression and includes exclusives interviews with Non-Format, and Erik Brandt. The accompanying exhibition will also provide the foundation to understand the relationship between type and image which is represented by posters selected by Type Plus contributors.