Wednesday 23 November 2016

OUGD601 - 4th Tutorial Notes

In today's tutorial, the structure of my essay was assessed again, in order to fine tune it and make it easier to undertake. We agreed that the suggested structure of having three to four large chapters would not be conducive to my research and lines of inquiry, and it would make sense to break down the chapters into smaller bits, anabling a more logical flow and critical analysis to take place. 

Intro
Two faces -Terms to describe the present - difficulties in articulating what the contemporary life actually is? Examples - embody these questionsApparent visual devices - ironic, truth to materials?Both interpretations of the work are convincing , then is contemporary GD a dialctic between the two?

ABSTRACTION - negation  (ornamentation/representation - removes cultural specificity) PM (anti-universality/subject/order/universal communcation) contemporary
ROLE DESIGNER + WORK
COMMUNICATION - legibilty, sequence, universal typeface - who was for it for?
POLITICS - DADA (the state, War, society, proletariat/bourgeious, 
INSTITUTION - Avant-garde, Metahaven (public) how is contemporary graphic design supported? Where can experimental work exist?
AUTHOR - hand of designer, Rand, 
TECHNOLOGY - machine (celebrate, access), PM (accessibility, critical of...), 
ORIGINALITY - Jameson ('voice'), parody
FUNCTION - Metahaven (public), Baudrillard (simulacra)
SPECULATIONSpeculative - Modernism - Utopia, Avant-garde - producing an imagined future within the presentPostmodernism - look to past - why?
Questions that are still active and unresolved?Impact on technology on communicationRole of graphic design speculative - shared sense of purposeSurface -Client

Different ways to describe contemporary Graphic Design:
PostpostmodernismDigimodernismMetamodernismHauntologyDesign-culture-graphicsCritical graphic designSpeculative graphic design

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