What were your initial aims?
My initial aims were too get
people thinking about the current state of visual currency, encouraging us to
get questioning and really interrogating our visual surroundings and thinking
past pure aesthetics.
What processes / strategies have
you used and why?
I have kept everything digital so
far mainly for ease and efficiency. I have been working across the Adobe Suite.
My practical work isn’t concerned with analogue production techniques, although
it may be fun to experiment with screen printing but it is kind of irrelevant
at this stage. My practical work is all about being contemporary but in a sustainable
way in terms of pastiche, parody ect. It actually promotes working digitally,
so that is why I am using these processes/strategies
What literature have you read
that informs this work?
Very little, all of the
literature I read for the essay was very theoretical and philosophical and nothing
to do with branding and identity. I will need to look for some texts concerning
these issues
Is the work effective (in terms of
your aims)? In what ways?
So far, no. I need to develop a
more defined concept, I am going to ask for feedback from my peers and conduct
some further primary research to help me establish a more effective design
resolution
How do you know it is effective
(testing)?
I will know through informal and
formal feedback soon (crits)
Does it communicate what it
should do (in what ways)?
It’s getting there. The tone of
voice and aesthetic needs tweaking to make it much more effective.
What are the successful elements
and why?
Typeface, colour and composition.
People said that my design treatment so far communicates conceptual messages,
but it needs developing and refining
What areas need improving or
developing further and why?
Mainly
the tone of voice and language used. Once the poster designs are completed, I
can begin working on wider collateral and making larger considerations. Once I
have a concept that I am satisfied with I will be able to apply it to a range
of products, and will be able to think about their range and distribution more
clearly.
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