Wednesday, 10 February 2016

OUGD501 - Research - Hyper-reality/Simulacrum in Contemporary Graphic Design

Poster design by Loes Claessens - In the designers own words: 
Hyperreality is an inability of consciousness to distinguish reality from a simulation of reality
A philosophy research about hyperreality based on Jean Baudrillard's treatise: Simulacra and Simulation. He believes hyperreality goes further than confusing or blending the 'real' with the symbol which represents it; it involves creating a symbol or set of signifiers which actually represent something that does not actually exist.



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