OUGD501 - Research - Interesting Analysis of Trends
2016 is almost upon us and most of us
are starting to think about the year ahead. The trends that will most affect
our practice aren't just about whatever colour Pantone has picked to symbolise
the year ahead - but the cultural, business and technological changes that
affect what our work means, what our clients want and what the possibilities
are to make, display and let people engage with it.
It’s that time of year when every news
source from the Daily Mail to Pigeon Fancier’s Monthly asks
prominent people in their field to tell them about what’s to come. But here at Digital
Arts, we want to do it slightly differently – and better – than the
Rather than asking the creative
industries for clairvoyance about the future, we wanted to know what they hope
will happen – and what they fear might – how their own practice will change
over the next year, and what the drivers behind these are.
We've asked some of the smartest people
across graphic, digital and immersive design, illustration, creative direction,
advertising, photography, VFX to tell us what they think - and you can help but
be inspired by what they say.
What changes would you like to see
happen in 2016? "I guess the same thing that I’d like to see every year - more
original thinking and less reliance on styles and trends."
What from 2015 would you most like to
see the back of? "I’m going to be honest. I kind of try and keep my head down and
not really pay attention to what everyone else is up to these days. A little
bored of the grid-less, chaotic, cool kid typography that I see so much of
around though. And wobbly underlines."
Aesthetically, how will your work in
2016 be different from that in 2015? "I have literally no idea what’s going to happen next year. This
year has finished on such a high - three huge projects back to back - that it’s
kind of left me with some thinking to do over Christmas. Not sure how I can top
it. I would imagine it will become more abstract. I’ve pushed some personal
boundaries this year in that respect and it seems I can’t get away with it so
How will it be different in form and
function? "I’m hoping to move into interiors and to see if my process driven
approach and love of unusual materials will translate into usable spaces. I’m
aware that I can't just announce myself as an interior designer so I’ve
actually enrolled in a course starting in January so I can learn from the
"Also, I’ve been fortunate in
that my last two personal projects really resonated with
the public and media, I’m feeling a little selfish truth be told, so
I’d like to try and work on something more worthy and try and divert that
attention to a cause."