Primary research that I could undertake could include:
- Formal/Informal critique sessions
- Exhibition practices
If I were to conduct surveys or questionnaires, the main intention would be to ask people what they want to see or value the most in exhibition branding/identity, because at the end of the day, everything I am designing must be relevant and appeal to the masses. I could do a mix of written and visual surveys to test my designs as they come along, this would be more feedback and critique rather than primary research, but none the less, it would be valuable and beneficial to the project.
At this stage in the development of the work, I don't really see the need to undertake any research of this nature, because I am still generating ideas and concepts. When I start designing, I may consider running a few surveys to make sure my work is striking an appropriate tone of voice and is considering the product, range and its distribution thoroughly.