There are clear manifestations of modernist principles within these poster designs. Minimalist geometric abstraction, limited use of flat colours, large areas of space between type and illustration elements (breathing space) and use of highly legible sans serifs. The designer has evidently been influenced or inspired by the International Style and American Modernism prevalent in the 1950's and 60s. Muller-Brockmann, Saul Bass and Paul Rand's aesthetics are reminiscent here, demonstrating the longevity and lasting influence of Modernism.
The designer has made the conscious decision to apply techniques and approach from a movement born in the early 20th century and apply them to contemporary contexts. It's plain to see that Modenrism is still relevant and appropriate to current day audiences, in the eyes of Albert Exergain.
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