Intro
Two faces -Terms to describe the present - difficulties in articulating what the contemporary life actually is? Examples - embody these questionsApparent visual devices - ironic, truth to materials?Both interpretations of the work are convincing , then is contemporary GD a dialctic between the two?
ABSTRACTION - negation (ornamentation/representation - removes cultural specificity) PM (anti-universality/subject/
ROLE DESIGNER + WORK
COMMUNICATION - legibilty, sequence, universal typeface - who was for it for?
POLITICS - DADA (the state, War, society, proletariat/bourgeious,
INSTITUTION - Avant-garde, Metahaven (public) how is contemporary graphic design supported? Where can experimental work exist?
AUTHOR - hand of designer, Rand,
TECHNOLOGY - machine (celebrate, access), PM (accessibility, critical of...),
ORIGINALITY - Jameson ('voice'), parody
FUNCTION - Metahaven (public), Baudrillard (simulacra)
SPECULATIONSpeculative - Modernism - Utopia, Avant-garde - producing an imagined future within the presentPostmodernism - look to past - why?
Questions that are still active and unresolved?Impact on technology on communicationRole of graphic design speculative - shared sense of purposeSurface -Client
Different ways to describe contemporary Graphic Design:
PostpostmodernismDigimodernismMetamodernismHauntologyDesign-culture-graphicsCritical graphic designSpeculative graphic design
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